With advances in technology, the relationship that customers have with their bank and with their finances has changed. Customers rely less and less on walking into a branch for their banking needs, and instead have digital options to help them —ATMs, on-line chat, mobile phones, and Internet banking. So far these have been seen more as additive to a customer’s banking experience but when do we go over the digital disruption tipping point and see a change in the fundamental banking business?
How Fintech is forcing banking to a tipping point [Citi report]
![How Fintech is forcing banking to a tipping point [Citi report]](http://www.disruptivefinance.co.uk/wp-content/themes/elemin/themify/img.php?src=http://www.disruptivefinance.co.uk/wp-content/uploads/2016/04/Screen-Shot-2016-04-01-at-07.25.57.png&w=548&h=&zc=1)