“In the VC world, there seems to be a fairly strong bias against pitching your company by saying, “We’re like X, but for Y. Most commonly, the “X” in the aforementioned sentence refers to Uber or Warby Parker…”
A very insightful piece from Doug Nelson about the potential to launch payment solutions in various verticals. In general, it’s a very good example of how Fintech startups need to carefully choose their markets, and define their positioning in great detail – notice how a simple application (payments) can be adapted to many different customer bases in very different ways. It also shows that the market size for Fintech is huge, with many different segments still unadressed. Great read (and great picture too!).
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