A piece I wrote for Financial News about the target market for startups, and whether they should target very large financial institutions: “This is a question that often comes back in fintech: what are the target customers for a start-up and should they go after the large banks, insurers, asset managers?…”
How can startups work with large banks?
![How can startups work with large banks?](http://www.disruptivefinance.co.uk/wp-content/themes/elemin/themify/img.php?src=http://www.disruptivefinance.co.uk/wp-content/uploads/2014/10/Beware-the-lure-of-the-big-banks-721x1024.jpg&w=548&h=&zc=1)